Hi, I'm Shay Banks, and I write blog posts and articles for insurance agencies, insurance agents, and insurance companies in the U.S.
Ok great. You're in the right place.
The rules of getting leads online have changed. Haven't you noticed?
It used to be easy peasy. Slap up some paid advertisements on Google, Yahoo!, or Bing and BAM, you're raking in more leads that you can handle.
Business was good back in those days, right?
Once you figured out how much you needed to spend to generate new business, it was stupid easy to scale business up.
Turn $60 into $1,000 in just a few days? Umm, yeah! So easy a caveman could do it!
So what happened???
Customers got smarter. They stopped clicking on paid ads. Advertising online became a lot more pricey. And then social media took over....and then mobile apps hit the scene...and then....
Sexy Marketing Often Leads To Bankruptcy
If Dwayne "The Rock" Johnson asked me to join him in a jacuzzi, I would say "yes!" lickity split! But I wouldn't dare think that I could turn a jacuzzi moment into a long-term, happy relationship with him.
And that's what happens when you choose marketing tactics over marketing strategy.
There's always someone out there trying to pitch a new, ninja, sexy way to get leads. And if you don't do this new, ninja, sexy way, then you're a loser.
Or you're not serious about your business. Or you're going to get left behind and end up homeless on the street. (So they say...)
But when you tried those sexy, ninja secrets for your insurance biz, it didn't work so well, right?
If it did work, it only lasted for a little while and then...it stopped. Abruptly.
Or you got the Facebook likes and Twitter followers but no new insurance policies were written as a direct result.
You began thinking something was wrong with your business. Maybe it was the logo or your Facebook cover that made the sexy, ninja tactic not work.
In all honesty, sexy hacks are not meant to last. It's a fling, not a marriage. Confusing the two leads to rapid bankruptcy.
The "Old Faithful" Way To Get Leads
What Geico, State Farm, Allstate, and Progressive (a.k.a., The Big Four) know that other insurance companies struggle to understand: potential policyholders have a ton of questions that must be answered.
Before they decide to switch insurance carriers or get even consider staying with their current carrier, they need answers.
Sure you could have an inbound telephone rep answer all those questions. But that can get a bit pricey. And what if the customer has questions on the weekends or at 4 a.m.? Or on a holiday?
You can create a booklet or brochure that can answer those questions and mail them out. But typically, after you've spent your money and they've gone to print, you realize you've failed to mention something else important.
Arrghhh, doncha hate when that happens?!
The easiest way to answer customer questions (before they ask 'em), is with regularly updated blog posts on your website, nicely arranged and easily accessible.
Added bonus: you can address questions in realtime. 24/7/365.
And that's what I do.
I write unique 400-1000 word blog posts on all things insurance related.
You won't have to worry about coming up with blog ideas, uploading it to your website, or even making sure it's search engine optimized (SEO).
I do all of that and more.
If you're interested and want my help using your blog to generate more leads for you over the next 3-12 months, simply click the button below. I'll respond within 24 hours.